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Research papers

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: F. T. M. van der Staay
June 15, 1974
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Citation

van der Staay, F. T. (1974a, June 15). How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/how-relative-simple-reader-panel-methods-yield-valuable-contributions-to-editorial-policies


Research papers

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Brian Allt
June 15, 1974
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Citation

Allt, B. (1974a, June 15). Research for editors. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-for-editors


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973
×

Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

The marketing goals of the publisher

What are the marketing objectives of a large publishing house, and where are the problems? The activities of a publishing house are divided along classic lines into the major activities of advertising, editorial and distribution. In the field of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Hubert Burda
June 15, 1972
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Citation

Burda, H. (1972a, June 15). The marketing goals of the publisher. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-marketing-goals-of-the-publisher


Research papers

Discussion group II

The topics under discussion in our group did not particularly concern today's subjects . We have been talking about a subject that had our special interest: "editorial research in the broadest sense", thereby adding another session to our programme.

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: R. W. Kalusche
June 15, 1972
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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-for-publishers


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-